Offset printing may still provide the clearest print quality available, but digital printing allows for much faster speed and this may be necessary in a fast-paced, business environment.  Digital printing is not only fast but it is dynamic and susceptible to change in a manner which offset printing is not – making alterations to a work-in-progress can be handled in minutes and not hours or days.

Business printing is usually clear and concise as companies seek to get their message across using a variety of printed media – business cards, newsletters, marketing brochures, proposals, white papers, adverts and the list is endless.  While clear and concise language is great for quickly getting the written message across, the design and appearance of the piece needs to attract and excite the reader to actually pick the item up and read, at least, the first line.

Offset printing makes use of plates and ink to create an image on paper (though originally, the technique was used to create images on tin in industrial England).  This requires plates to be created which is time consuming and labor intensive; the plates are created by burning and mounting reverse images upon the film, typically now computer driven, and by adjusting the output to balance the color and contrast.

Whatever the business communication you are working on, even if it is not something for business use, the art of getting your message across is to concentrate on putting into words and images what is in your head.  This is what writing is really about; conveying your thoughts into a message which will be understood in someone else’s head and as a print design tip, it is one of the most powerful.

Notice how some ads spring from the page and right into your brain when you turn a page in a magazine? Look again through the newspaper and try to see which ads have a great service of product offering but, they don’t evoke any feeling inside of you to do something about the message they are conveying.