Turning a print project around quickly is sometimes an urgent necessity, but whether you are under strict deadline or not, everyone likes to have a job go through the print production process smoothly and without a hitch. You can help to make the process go faster and without excess hassle by considering these two “fast” tips: Don’t Submit Print Design Files as PDFs Adobe Acrobat PDFs should not be used to submit your design files – they are great for making sure the content within is not changed but Adobe will automatically set the control defaults for web presentation and not for printing to paper. This will require your print partner to work around the default settings so true reproduction is achieved when the design files are used to print out the content. There are a large number of design applications – PhotoShop, Quark, CorelDraw and so on – which are far better for creating and storing your design files. If in doubt, speak with yoru print partner for what is the fastest and best method for your particular print project. Avoid Taking the Design Close to the Edge of the Paper If your content runs close to the edge of the paper being used to print it out with, then there is a risk that the ink will not completely covering the full sheet of paper and parts of the content either being poorly printed or missed altogether. The “bleed” is the space around the edge of the sheet of paper which is used to bound the content you are printing out.

Logos are an integral part of creating your business identity and they are especially valuable when it comes to creating a brand. You need to have a logo which is unique and the reasons for this are two-fold. First, a unique logo will satisfy the desire of many people to have a visual representation of your business

Print ads, whether in the newspaper or on a flyer, work well if you grasp and understand what their purpose is and pitch them properly at your target audience. First of all, don’t try to make your ads do everything – decide on what the objective is and focus on creating the ad which will serve its purpose. Advertizing appeals to people on many different levels – emotional, psychological, values and beliefs, rationality and experience

The humble business card is probably the most important and powerful business stationery tool for promoting your business and yourself. Making the most out of this extremely popular and never-sleeping salesman is essential for your business, so while there is no hard and fast set of rules to designing them, here are some tips and guide pointer to help you.

A leaflet is almost as simple to design and produce as a flyer – the difference between a flyer and a leaflet is that a flyer is usually printed one or both sides, but it is not folded. A leaflet is more akin to a newspaper – it is folded, sometimes with a bi-fold (one fold in the center) or tri-fold (turning the paper into a 3 page pullout. The leaflet is usually printed on both sides too, but because it is usually one color but has a layout which resembles a newsletter. The first thing to do when designing a leaflet is to roughly draft out the layout by first folding the paper into the format you are looking for

Color is a key element in print and graphic design (including web design) – good use of color will make an ad, induce prospective readers to pick up your collateral and add that “Factor X” which makes a great flyer. Poor use of color will result in a further contribution to the local landfill! Color must be made to be subservient to the overall rendition of the printed material – the message is key and all the other elements, such as layout, fonts, spacing, imagery and graphics must fall into line along with color in supporting the message. If you use color badly, this will disrupt the overall impact and impression you are looking to create. Too much will overload the material and prove a distraction from the result you are looking for. Too little color will render the printed material bland and lifeless. You must strike a balance which can sometimes be a very fine line and is where an experienced print designer and partner are worth every cent of the money they charge. Smaller projects, such as a business card, may use only one color, though two-colors will usually have a greater effect on the finished product. Multiple color schemes should usually be limited to the se of four colors to avoid overkill. No matter what the number of colors you use, you always should ensure that there is enough white space to contrast and place a setting for whatever imagery and colored text you are using to sit within

The most important element of your business printed material is not the presentation; not the graphics; not the layout; not the paper; not the fonts and colors. The most important element of any business print job is the message – the printed word. “Uniformity of message” simply means that all of your business communications relay the same message

Calendars are a great promotional tool for use with clients and prospects – they follow one very important sales rule – they are in front of the client all of the time! If you print calendars up for use with your clients and prospects there are some simple rules to follow when putting the design together. Use Good Quality Materials You need to have a superior print finish for a calendar to be used by a customer. They are not going to hang something on the wall if it made from poor quality paper or has a poor print finish. Do not skimp on the cost of the materials and work with your print partner to deliver the best result for your budget. It is better to reduce the print run and be more selective in handing the calendars out to people than have a larger print run of poor quality (as many will never be used). Include an Appointment Book Making sure there is adequate space to include appointments and key dates is a good tip – make sure you include all the key dates that you can think of

You may find it boring to just take a picture. To improve your picture quality and turn it into special way, you can consider to add some photoshop effects. In tuis tutorial, you can try to transform your photo into art. You can apply the skills in way you like. ( View This Tutorial ) Our Sponsor Filter Forge – Photoshop Plugin with 6500+ Textures and Effects

If you are star wars lover, you may wonder how the designer to get on the massive planet impact scene. It looks very sophisticated. However, you may do it less than an hour with this guideline tutorial. ( View This Tutorial ) Our Sponsor Filter Forge – Photoshop Plugin with 6500+ Textures and Effects