Customer newsletters are one way of keeping yourself connected to your customers and prospects. Good newsletters inform and educate and bring interesting information and opportunities to the reader. Just as there are good newsletters there are bad ones, so take a look at these fast tips to ensure you create the former and not the latter. Be Relevant, Be Meaningful We touched on this briefly; to be interesting you need to be relevant and give meaningful information. Readers will follow what you have to say, but to be sure you are not simply sending tomorrow’s trash complement the promotional, sales orientated aspects of the newsletter with practical tips and advice or Q&A’s. Use Templates You don’t have to re-invent the wheel and there is no need to have journalistic or editorial experience.

A leaflet is almost as simple to design and produce as a flyer – the difference between a flyer and a leaflet is that a flyer is usually printed one or both sides, but it is not folded. A leaflet is more akin to a newspaper – it is folded, sometimes with a bi-fold (one fold in the center) or tri-fold (turning the paper into a 3 page pullout. The leaflet is usually printed on both sides too, but because it is usually one color but has a layout which resembles a newsletter. The first thing to do when designing a leaflet is to roughly draft out the layout by first folding the paper into the format you are looking for

Notice how some ads spring from the page and right into your brain when you turn a page in a magazine? Look again through the newspaper and try to see which ads have a great service of product offering but, they don’t evoke any feeling inside of you to do something about the message they are conveying.