Print ads, whether in the newspaper or on a flyer, work well if you grasp and understand what their purpose is and pitch them properly at your target audience. First of all, don’t try to make your ads do everything – decide on what the objective is and focus on creating the ad which will serve its purpose. Advertizing appeals to people on many different levels – emotional, psychological, values and beliefs, rationality and experience

Calendars are a great promotional tool for use with clients and prospects – they follow one very important sales rule – they are in front of the client all of the time! If you print calendars up for use with your clients and prospects there are some simple rules to follow when putting the design together. Use Good Quality Materials You need to have a superior print finish for a calendar to be used by a customer. They are not going to hang something on the wall if it made from poor quality paper or has a poor print finish. Do not skimp on the cost of the materials and work with your print partner to deliver the best result for your budget. It is better to reduce the print run and be more selective in handing the calendars out to people than have a larger print run of poor quality (as many will never be used). Include an Appointment Book Making sure there is adequate space to include appointments and key dates is a good tip – make sure you include all the key dates that you can think of