Managing the marketing and creative process is essential and for many, it is a headache. It doesn’t have to be and in this post we conclude our hints and advice for managing a project successfully, through to completion and beyond. Sketches Work Always do a rough draft of what you think the finished piece ought to look like. Usually it is the most appropriate version and with refinement ends up as the finished product. Once you have drawn up initial drafts, leave them for a couple of days and come back to them – this gives you a good perspective on the proposal and you can focus on the design rather than the content. Don’t underestimate the power of a rough visual or draft for everyone involved. Work with Your Print Partner When you are working with a commercial print partner, use them as a design and advice resource. There is probably very little you are attempting that they haven’t tried a dozen times or more in the past. They are a great knowledge resource so use them. Edit and Review Editing is known as the butcher’s trade but it is vital – editing will improve the finished product by simplifying and clarifying the message as well as avoiding embarrassing mistakes

Offset printing makes use of plates and ink to create an image on paper (though originally, the technique was used to create images on tin in industrial England).  This requires plates to be created which is time consuming and labor intensive; the plates are created by burning and mounting reverse images upon the film, typically now computer driven, and by adjusting the output to balance the color and contrast.