Customer newsletters are one way of keeping yourself connected to your customers and prospects. Good newsletters inform and educate and bring interesting information and opportunities to the reader. Just as there are good newsletters there are bad ones, so take a look at these fast tips to ensure you create the former and not the latter. Be Relevant, Be Meaningful We touched on this briefly; to be interesting you need to be relevant and give meaningful information. Readers will follow what you have to say, but to be sure you are not simply sending tomorrow’s trash complement the promotional, sales orientated aspects of the newsletter with practical tips and advice or Q&A’s
Customer newsletters are one way of keeping yourself connected to your customers and prospects. Good newsletters inform and educate and bring interesting information and opportunities to the reader. Just as there are good newsletters there are bad ones, so take a look at these fast tips to ensure you create the former and not the latter. Be Relevant, Be Meaningful We touched on this briefly; to be interesting you need to be relevant and give meaningful information. Readers will follow what you have to say, but to be sure you are not simply sending tomorrow’s trash complement the promotional, sales orientated aspects of the newsletter with practical tips and advice or Q&A’s. Use Templates You don’t have to re-invent the wheel and there is no need to have journalistic or editorial experience.
Print ads, whether in the newspaper or on a flyer, work well if you grasp and understand what their purpose is and pitch them properly at your target audience. First of all, don’t try to make your ads do everything – decide on what the objective is and focus on creating the ad which will serve its purpose. Advertizing appeals to people on many different levels – emotional, psychological, values and beliefs, rationality and experience
The humble business card is probably the most important and powerful business stationery tool for promoting your business and yourself. Making the most out of this extremely popular and never-sleeping salesman is essential for your business, so while there is no hard and fast set of rules to designing them, here are some tips and guide pointer to help you.
In part one we covered why books are still the main form of dissemination of information – more so than the internet, TV or radio and any other form of printed media. Books have credibility and in-built authority which can be tapped into by producing booklets – a cut-down version of a book which contains nuggets of information and allows you to mix your sales message into the content.
The Internet has revolutionized all aspects of life around the globe but it is not unique is a technology in creating such a paradigm shift in mankind’s development – before the Internet, there was the book. Even before the invention and distribution of the printing press, books held great power over those who could read them, and they in turn held massive influence and power over those who could not.
Novice designers, and this includes those who are finding themselves tasked with a design project for the first time, are frequently floundering when it comes to some of the basics of print design. New technology is making the task of putting together brochures and newsletters all the more easier, but it is the slight hint of amateurism which can detract from an otherwise highly professional looking document. Here are some of the issues we frequently encounter when being asked to help out.
