
The most important element of your business printed material is not the presentation; not the graphics; not the layout; not the paper; not the fonts and colors. The most important element of any business print job is the message – the printed word. “Uniformity of message” simply means that all of your business communications relay the same message

In part one we covered why books are still the main form of dissemination of information – more so than the internet, TV or radio and any other form of printed media. Books have credibility and in-built authority which can be tapped into by producing booklets – a cut-down version of a book which contains nuggets of information and allows you to mix your sales message into the content.