
The humble business card is probably the most important and powerful business stationery tool for promoting your business and yourself. Making the most out of this extremely popular and never-sleeping salesman is essential for your business, so while there is no hard and fast set of rules to designing them, here are some tips and guide pointer to help you.

In part one we covered why books are still the main form of dissemination of information – more so than the internet, TV or radio and any other form of printed media. Books have credibility and in-built authority which can be tapped into by producing booklets – a cut-down version of a book which contains nuggets of information and allows you to mix your sales message into the content.