Calendars are a great promotional tool for use with clients and prospects – they follow one very important sales rule – they are in front of the client all of the time! If you print calendars up for use with your clients and prospects there are some simple rules to follow when putting the design together. Use Good Quality Materials You need to have a superior print finish for a calendar to be used by a customer. They are not going to hang something on the wall if it made from poor quality paper or has a poor print finish. Do not skimp on the cost of the materials and work with your print partner to deliver the best result for your budget. It is better to reduce the print run and be more selective in handing the calendars out to people than have a larger print run of poor quality (as many will never be used). Include an Appointment Book Making sure there is adequate space to include appointments and key dates is a good tip – make sure you include all the key dates that you can think of

The Internet world exploded with the news of the Apple tablet launch last week. Named the iPad, it’s set to bring yet another revolution to the way people access and browse the web. An iPad icon would be a sensible addition to any web designer’s resources toolbox, so let’s fire up Photoshop and create our very own detailed iPad icon graphic.

Business printing is usually clear and concise as companies seek to get their message across using a variety of printed media – business cards, newsletters, marketing brochures, proposals, white papers, adverts and the list is endless.  While clear and concise language is great for quickly getting the written message across, the design and appearance of the piece needs to attract and excite the reader to actually pick the item up and read, at least, the first line.

Using images and designs in your document can make or break the impression it creates.  With the advent of desktop publishing, anyone with a printer and computer felt they could now take their monthly newsletter in-house and wow their staff  and colleagues with computer know-how.