A leaflet is almost as simple to design and produce as a flyer – the difference between a flyer and a leaflet is that a flyer is usually printed one or both sides, but it is not folded. A leaflet is more akin to a newspaper – it is folded, sometimes with a bi-fold (one fold in the center) or tri-fold (turning the paper into a 3 page pullout. The leaflet is usually printed on both sides too, but because it is usually one color but has a layout which resembles a newsletter. The first thing to do when designing a leaflet is to roughly draft out the layout by first folding the paper into the format you are looking for

The most important element of your business printed material is not the presentation; not the graphics; not the layout; not the paper; not the fonts and colors. The most important element of any business print job is the message – the printed word. “Uniformity of message” simply means that all of your business communications relay the same message

It is the words which are the primary factor in any document, especially for business or educational purposes.  Sure, a picture can paint a thousand words but it is the words which tell a reader where to find the image in the document (the contents and appendices), what it means and what context (the caption) and what it can do to solve whatever problem or issue the reader may have.